Last updated: 2 October 2026
We believe in using artificial intelligence transparently and responsibly. This page explains how AI is used on the website of Best Luxury Events (COLINE di Agheorghiesei Alexandra, Via Medaglie d'Oro 70, 48018 Faenza (RA), Italy, P.IVA IT 02748550395).
1. Roberta is an AI assistant, not a human
The chat on our website is operated by "Roberta", a virtual assistant based on artificial intelligence. When you talk to Roberta you are interacting with an AI system, not with a person. We inform you of this before and during the conversation, in line with the transparency obligations of art. 50 of Regulation (EU) 2024/1689 (the "AI Act"), applicable from 2 August 2026, and with the principles of transparency and human oversight of Italian Law no. 132 of 23 September 2025 on artificial intelligence.
2. What Roberta can do
- answer general questions about our services, digital products, destinations and the planning process;
- help you find the right page, resource or product;
- help you book a consultation with our team, or pass your request on to us.
3. What Roberta cannot do
- it does not give legal, tax, medical, financial or immigration advice (for example on the legal requirements for marriage abroad): please consult the competent authorities or professionals;
- it cannot conclude contracts, grant discounts or make binding commitments on our behalf: binding prices and conditions are only those shown on the product pages, in the Terms and Conditions and in your order confirmation;
- it does not make decisions about you that produce legal or similarly significant effects.
4. Limits and human oversight
AI systems can make mistakes, misunderstand questions or provide incomplete or outdated information. Please verify important information. Our team supervises the service and is always available: you can ask to speak to a person at any time by writing to [email protected] or via WhatsApp at +39 327 440 5035.
5. How your messages are processed
- Your messages are sent through our server hosted by Netlify to the AI model provided by Anthropic, which acts as our data processor and processes them only to generate replies. [OWNER TO CONFIRM with current Anthropic commercial terms: under the terms applicable to us, data sent via the API are not used to train Anthropic's models.]
- Conversations are kept for [90 days] to provide the service, ensure security and improve our answers; if you leave your contact details to book or request information, the relevant parts are stored in our CRM (HighLevel).
- Data may be transferred to the United States with the safeguards described in our Privacy Policy, where you will also find your rights and how to complain to the Garante per la protezione dei dati personali.
- Please do not share sensitive data in the chat (health, religious beliefs, identity documents, bank or card details, passwords).
- The chat is not intended for minors. Under art. 4 of Law 132/2025, minors under 14 may use AI systems only with the consent of their parents or guardians.
6. AI-generated images and content
Some visuals used for our digital products (covers, mock-ups, illustrations and mood images) and in some promotional materials are generated or edited with artificial intelligence tools. They are illustrative and do not depict real weddings, real clients or specific venues, unless stated otherwise. Photographs of real events we have organised are identified as such. Where required by art. 50 of the AI Act, AI-generated or manipulated content is labelled accordingly.
We may also use AI tools to support the drafting of texts and materials; all content is reviewed by our team, which remains responsible for it.
7. Contact
For questions about our use of AI write to [email protected].